Martha Kyrillidou makes an excellent point about availability of results, encouraging associations to make the results of surveys and data available: http://libraryassessment.info/?p=266
The workshop should emphasize the importance of giving context for statistics and delivering them in the way that communicates best to an audience.
In addition to the exercise on the World Report MLAS indicators, some of the indicators below will give a good illustration of the types of statistics that are useful for advocacy, especially for public libraries. Indicators like
- Is your library the only provider of free Internet access?
- Do people use the library for job seeking, or health information?
- Opportunity for All: How the American Public Benefits from Internet Access at U.S. Libraries http://www.imls.gov/news/2010/032510.shtm
- For example, how used are library computers? Are they the only free internet access point in the community?
- The Digital Divide: How the other half lives – some nice examples of how stats can be displayed for impact http://www.librarian.net/talks/sxsw10/
- Libraries Connect Communities: Public Library Funding & Technology Access Study http://www.ala.org/ala/research/initiatives/plftas/2008_2009/index.cfm
- Libraries facts and figures, Australian Bureau of Statistics: http://www.abs.gov.au/ausstats/abs@.nsf/mediareleasesbytitle/CA4119DC3357FC70CA25744F0082D80C?OpenDocument (a good example of putting statistics in context so they are easily understood)
- OCLC How Libraries stack up 2010: http://www.oclc.org/us/en/reports/pdfs/214109usf_how_libraries_stack_up.pdf
- ALA Library Factsheets: http://www.ala.org/ala/research/librarystats/index.cfm – especially the factsheets as an advocacy tool
- Public Library Statistics State Library of NSW: http://www.sl.nsw.gov.au/services/public_libraries/statistics/2006_2007.html
- CILIP library statistics: http://www.cilip.org.uk/membership/enquiry-service/top-enquiries/pages/statistics.aspx
- Tools for reporting public library statistics: http://ct.webjunction.org/ct/stats
- ARL statistics: http://www.arl.org/stats/annualsurveys/arlstats/index.shtml